mallow♡seru

• founders
• about
• talents
• shop
• news
• contact

Welcome ♡

thank you for stopping by. this is a new project us founders have been working really hard on. we have a few goals in mind that we are doing our best to work towards. we will be taking member applications soon ! & we hope you will join or support us ♡

• Twitter

ㅤupdate 2025年5月28日

auditions are opening soon~ please await them! ♪
オーディションはもうすぐ始まります〜！楽しみに待っててねっ

mallow♡seru

• Chevron Left
• Heart
• Chevron Right

• Twitch
• Twitter
• Instagram
• Throne

• Twitch
• Twitter
• Instagram
• Throne

• Twitch
• Twitter
• Instagram
• YouTube

mallow♡seru

• Chevron Left
• Heart
• Chevron Right

"what is moe culture?"
萌え

Moe is a Japanese slang term used to describe a strong affection or emotional response toward anime or manga characters—typically those who are cute, innocent, or endearing. These characters are often described as kawaii (cute) or feminine, and they evoke feelings of adoration and protectiveness.Moe is more than simply "liking" a character; it represents a deeper emotional attachment, sometimes described as a kind of "pseudo-romance." However, moe is generally considered distinct from pure lust. While mild elements of attraction can be part of the moe experience, feelings that focus too heavily on sexual desire fall outside the traditional scope of moe.Common visual traits associated with moe characters include:
☆ Big, sparkly eyes
☆ Maid outfits
☆ Kemonomimi (animal ears/tails)
☆ chibi (deformed, small, cute proportions)
☆ Soft, round character designs

"what are underground idols ?"
アイドル

In Japanese culture, idols are marketed primarily for their image and personality. Typically, idols are expected to have skills such as singing, acting, and dancing. While these traits are also found in underground idols, their performances may not be as polished or professional. However, many underground idol fans would argue that this is part of their charm.Underground idols usually aren't formally trained. They tend to have smaller, but very loyal, fanbases—and often foster a closer, more personal relationship with each individual fan. Unlike mainstream idols, who gain popularity through CD sales and media promotions, underground idols rise to fame through their live performances, often in small venues or even online—similar to livestreams!If you're familiar with idol culture, you may have heard of chekis (チェキ). These instant photos became especially popular in the underground idol scene, as fans often purchase them to get a personalized keepsake from their favorite performers.This scene also includes a subcategory called Akiba-kei idols, who are known for incorporating otaku culture—such as anime, games, and moe aesthetics—into their music and performances.

mallow♡seru

• Chevron Left
• Heart
• Chevron Right

Puni puni
purple

Juno Coton
pink

blue

yellow

light brown

mint

mallow♡seru

• Chevron Left
• Heart
• Chevron Right

Welcome to the official mallow♡seru ♪ まろ_{せる shop}! ♡

mallow♡seru

• Chevron Left
• Heart
• Chevron Right

mallow♡seru

• Chevron Left
• Heart

winter juno & casual juno

click on us to see more outfits!

oshi mark: 🧁💗🦴
art: #junocotonillust
nsfw: #wanwanweiner

• Twitch
• Twitter
• Instagram
• Discord
• YouTube
• Throne
• VGen

energetic sweets dog

"Juno Coton, your sweet-toothed pup, is here to share treats, giggles, and plenty of fun!"

wan wan! I am a silly coton de tulear dog girl who's obsessed with sweet treats! I love to doodle on my free time, eat yummy food, and get drunk!when not chasing my tail, i work a night shift at a girls bar as a jirai kei maid host! I meet up with puni after our maid shifts and we go to karaoke and eat karaage and gyoza !!!I am very loyal, I cherish my friendships and fun times, and hope to make plenty more in the future!!!let's be best friends oke? :3

mallow♡seru

• Chevron Left
• Heart

mallow♡seru

• Chevron Left
• Heart

oshi mark: 🐜🍬
art: #punipunicore

• Twitch
• Twitter
• Instagram
• Discord
• Throne
• VGen

candied creature

"my dream is to be the most moe idol in the world!"

☆ alien bug from outer space ☆ made of candy & eats sweets to regenerate ☆ also eats stickers & stationery ☆ can’t be killed, but can be melted ☆ wishes to be an idol, so took a job at a maid cafe ☆ not good at singing or dancing ☆ sprite puni hinds in their randoseru ☆ sprite is a detached part of puni ☆ can be found in their room, candy store, or an an underground idol show ☆ interest in heisei kawaii & moe culture ☆ likes when friends want to snack on them ☆ deredere, hime complex, big sister type ☆

mallow♡seru

• Chevron Left
• Heart
• Chevron Right